technology & science
the free ringtones personality test - question 2
technology & science
reading the wall street journal for free despite its google news cloaking
in read the wall street journal for free, i explained how to get wall street journal content for free via google news. but in the past few weeks, i've noticed a problem. you can't find some of the articles that the wall street journal publishes using google news, not if you look for them using their exact les. and maybe i'm wrong, but i kind of get the feeling the wall street journal has done this to have all the benefits of google news traffic without people deliberately using google news as a way past the paid barrier.
technology & science
eidos mole shutting down!?
sport
uga's southerland to miss beginning of season
poblogs
falls front
s from the base of paradise falls, bunya mountains. in reality, with the drought, they probably should be renamed to paradise trickle.
society & gossip
motogp rain at mugello
technology & science
garwer wastexchange news
food & drink
delta select 69324-pn 24" towel bar

delta select 69324-pn polished nickel porcelain 24" towel bar list price $124.99 the delta select offerings enable you to maintain a harmonious influence throughout the home. delta select allows you to define the decor of your home down to the finest detail. features: polished nickel porcelain finish traditional elegance style for wall mount installation everything included for installation lifetime warranty
price: 24.99
travels
paris, france flight deals
from the sacr coeur to the beautiful banks of the seine, there’s no shortage of lime sights to see in the city of light.. save now on airline tickets to paris, and savor the scenery-along with the world-cl food and shopping. low fares on flights to paris
save even more when you book your paris flight + el together.
technology & science
ask engadget: what's the best rugged portable hard drive?
filed under: ask engadget, storage
yeah, we've let you folks toss out suggestions for a similar question back when a 1tb internal hdd was nothing more than a pipe dream, but it's about time we gave this one an update, don't you agree? hear ian out:"i was wondering which portable hard drive was good enough to stand up to the life of a ent. something that can take a few bumps and not be harmed. it doesn't have to be huge in capacity, but i need one larger than 80gb. i'd obviously like firewire and usb 2.0 if possible, but i'm not trying to spend a fortune here either."
had any particularly good / bad experiences with battle-tested portable hdds? we want to hear 'em all, so don't be shy, alright? to get your question up in the lights, send us a note at ask at engadget dawt com -- just don't forget to include the secret pword.permalink | email this | comts
hobes & free time
reaper 2.301
personal
another day, another strike in italy
hobes & free time
drill down with mr. driller
kotaku just found a japanese site which features screenss for namco bandai?s upcoming mr. driller online for the xbox live arcade. the ups? mr. driller is a thriller. also released are screenss of directions, which look very easy to understand. that?s often been a problem with online casual games for consoles: the instructions have ed g time in everything from pinball fx for the xbox 360 to pixeljunk monsters for the ps3. here, you not only get basic rules; you?ll get to know all the power ups and treasure you can collect. so nothing will stymie you as you drill to victory and collect air capsules so you won?t die of suffocation. great instructions, great game. can?t wait.
internet & programming
the world series spidering problem
posted by willcritchlow
since we were kindly introduced as 'global ociates' here on the blog by scott, we have been helping work through a t of a glut of q&a. as many of you know, being able to ask consulting-style questions to seo experts is one of the great benefits of pro membership (and i don't even get paid for saying that!). seeing the process from the inside, and seeing some of the private questions that have been solved, i know it is often really helpful.but now it's time to make an appearance writing here on the blog.
i have unsurprisingly been getting igned quite a lot of the internationalisation issues (or should it be internationalization? that joke never gets old). there has been one question that has been coming up again and again so i thought i'd put my mind to answering it publicly.
the issue i want to talk about is geo-delivery, i.e., delivering different content to different visitors depending on their geographic location. when you don't know more information about the visitor (from sign-up information, cookie, etc.), the only way of doing this is through determining their location from their ip address. whenever you start talking about selectively delivering content based on ip address, the topic of cloaking inevitably s up.
google has just this week written up their definitive guide to when ip delivery is cloaking. the key take-away message from this post is:
googlebot should see the same content a typical user from the same ip address would see.now hold on a second.
you know things are going down a duous route when you find yourself writing 'many of my closest friends are american' to head off criticisms of xenophoa. but they are. i love you guys. but the ogy i want to use to explain the problem with this definition of cloaking is very similar to the way us sporting events are lled as world championships. didn't america win the world series again last year?
now, i can ure you that there is a world outside the us. over in the uk live some 60 million people whose first language is english. quite a few people search (particularly for business stuff) across northern europe in english. and of course, and there are our friends down under and in sa as well. this, coupled with the uquity of the .com ain name extension across the english-speaking world (if only .us was used for all us sites) means that search engines can have a hard time working out which results to show to who.
we see a lot of cases where uk-based companies are ranking in google.com and not in google.co.uk because they have tripped some filter that sees them as not 'uk enough'. similarly, we get a lot of questions from us-based companies looking to expand into the uk and wanting to know how they should go about it.
i want to target a specific country
starting with the basics of international targeting, in this case, it is important to let the search engines know where your business is based in as many ways as possible. these might include:
- cc tld for your ain (e.g., .co.uk)
- local hosting
- physical local address in plain text on every page of your site
- google webmaster central geo-targeting setting
- links from local websites
- etc.
however, this isn't the end of the story - if you have an established .com ain, you might want to leverage your ain weight to target the new territory rather than starting from scratch.
the main point of this post, therefore (and the reason for the 'world series' jibes above) was to point out the pitfalls of one particular approach that i see suggested surprisingly often by businesses considering this problem.
how to avoid the 'world series' ranking issue
what i see suggested is:
why don't we create multiple versions of our site and determine where the user is in the world before either delivering the appropriate content or redirecting them to the appropriate place in our site (or even a -ain hosted in the target country)the problem with this is that the spiders' view of the world is surprisingly like like that of the baseball commissioner - they are all us, all the time.
because the major search engines spider from the us, their ip addresses will be us in your lookup and they will therefore be delivered the us content. this problem is exacerbated if you are going even further and geo-delivering different language content, as only your english language content will be spidered unless you cloak for the search engine bots.
this kind of ip-delivery is therefore a bad idea - you should make sure that you do not blindly geo-deliver content based on ip address as you will ignore many of your markets in the search engines' eyes.
so what is the right way of doing things?
the best practice remains one of two approaches, depending on the size and scale of your operations in the new countries and how powerful / established your .com ain is.
if you have strong local teams and (relatively speaking) less power in your main ain, then launching independent local websites geo-targeted as described above (hosted locally, etc.) is a smart move in the long-run.
if, on the other hand, you only have centralised marketing and pr and / or a strong main ain, the best practice is to create localised versions of your content on either -ains (uk. au., etc.) or in -folders (/uk/ /au/ etc.).
either the -ains or -folders approach allows you to set your geo-targeting in google webmaster central, and under either method you have to be equally careful of duplicate content across regions. in the -ain example, you can host the -ain locally if you choose, while in the -folder case, more of the power of the ain filters down.
it's a shame the right answer isn't more clear-cut. hopefully we will see one way of doing things be significantly better than the others over the coming months, in which case hopefully you'll hear it here first.
in the meantime, happy language issues...
travels
: apartt rentals in marches italy : historical renovated house carpignano-s castle
technology & science
samsung sgh-t339 phone (t-mole)
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